When Noah looked into the data, he spotted that half of the revenue was coming from outside the U.S. company, the team focused on growth in the U.S. If you notice you’re getting a lot of traffic from a location your business doesn’t serve, or could serve better (e.g., offer local pricing and support), this could be a big opportunity.įor example, back years ago Noah Kagan (Chief Sumo), created a Facebook gaming company called Gambit.Īs Gambit was a U.S. You’ll now see a breakdown of your visitors by location: If you have Google Analytics set up for your site, you can also use its Audience features to look at where you’re getting the most traffic from:Ĭlick ‘Audience’ in the right-hand navigation If you use Shopify, the ‘customers by location’ report will show you a quick overview of where your customers are located and how much they’ve spent in your store: One of the best ways to get started with a global marketing strategy is to look at where your current customers come from. How To Market Your Business Globally in 4 Steps 1. For example, Uber now accepts cash payments in over 130 cities after expanding into locations where cash is still preferred to card. New markets will help you to spot new opportunities to improve your product offering. Ubiquity can make your brand appear bigger and more trustworthy.Ĭhance to learn and improve your products. It’s why you hear companies talking about ‘Available in X countries’ or ‘Shipping worldwide’ in their marketing campaigns.

Increased brand awareness and reputation. Expanding globally can naturally increase awareness of your brand. Offering your product or service in new locations opens up tons of revenue growth opportunities This is probably the biggest driver of global expansion.

If a global marketing strategy is implemented correctly, it can have many benefits for a business. But in Japan, where Twitter is more popular than Facebook, you might focus on how you can use Twitter to connect with consumers. Whereas your approach to marketing - the messaging, creative, PR, advertising, and channels - will change for each market you move into.įor example, in the U.S., you might spend significant ad dollars on Facebook. When expanding your business globally, some aspects likely won’t change, such as your name and logo - though sometimes brands do use different names in various territories. A global marketing strategy is part of an overall strategy to help your business expand into new markets across the world.

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